Tech platform LiveSB.io has signed a two-year title sponsorship agreement with the Philippine billiards community. The partnership will sponsor the Reyes Cup – named after Philippine legendary player Efren Reyes – as well as the Philippines Open Pool Championship.
The Philippines is a traditional powerhouse in Southeast Asian billiards, having produced multiple world-class champions. This long-term agreement marks a major step forward in the commercialization of the country's professional tournament system and signals that Southeast Asia is becoming a strategic hub for capital and international brands in the global billiards industry, driven by its deep grassroots participation, emerging talent, and maturing event infrastructure.
As billiards gains popularity from professional tournaments to mass consumer scenes, Southeast Asia is emerging as one of the fastest-growing regions in the global billiards value chain. This momentum will be on full display at TBE 2026 (Thailand International Billiards Expo), the region's premier professional industry exhibition.
Date: October 29 – 31, 2026
Venue: IMPACT Exhibition Center, Bangkok
Supporters: Thailand Convention & Exhibition Bureau, Tourism Council of Thailand
Industry professionals are warmly invited to join us in Bangkok to explore business opportunities in the dynamic Southeast Asian market.
